Friday, May 31, 2013

Freeway X Lucio San Pedro

FREEWAY x Lucio San Pedro's Music

Known for its collaboration with different renowned Filipino artists, Freeway is honored to launch the National Artist Collector’s Series for Fall 2013.  Freeway celebrates Lucio San Pedro's 100th Birth Centennial with the brand's collection of awe-inspiring pieces beaming with Filipino pride. It’s no surprise that the 9th National Artist chosen to pay homage for this series is a man full of talent and ingenuity. Lucio San Pedro, National Artist for Music, is a great Filipino composer and teacher. Known for his composition of the widely popular lullaby “Sa Ugoy ng Duyan” (in collaboration with another National Artist, Levi Celerio) and the symphonic poem “Lahing Kayumanggi”, Lucio San Pedro has paved the Pinoy world of music with plenty of his beautiful compositions bearing national soul. For the collection, it is composed of a wide array of casual to work tops and dresses using fabrics such as satinized twills, matte charmeuse, poplins and knits.  The unique cuts and styles made out of different fabric combinations are carefully crafted to flatter the woman's figure without sacrificing comfort by using mostly stretch fabrications. As for its visual prowess, the collection combines floral inspirations with hand drawn lines and curves fused with lyrics and titles of San Pedro’s famous orchestra pieces. Colors range from the basic black and white to subtle tones such as beige and teal. Certainly, these pieces are made to capture the essence and mark of the Filipina's modern beauty.









Match the Freeway x Lucio San Pedro pieces with footwear from JANYLIN (www.facebook.com/Janylinshoes) as seen in the campaign photos.
For more information and to shop online, visit freewayonline.com.ph. You can also follow us on Twitter and Instagram @FreewayOnline and like us on facebook.com/FreewayOnline.



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